Devon tractor dealer celebrates 50th anniversary at West Country show

Devon-based James Pryce Tractors are exhibiting at the West Country Farming & Machinery Show this week during a landmark year in which the family-run dealership celebrates its 50th anniversary.

Taking place on February 11 at Westpoint, near Exeter, the show returns with its biggest and most ambitious programme yet, bringing together leading agricultural machinery brands, expert exhibitors and a popular live machinery auction, all with free entry for visitors.

For James Pryce Tractors, who have offices in South Molton and Tiverton, this year’s event provides the perfect platform to celebrate five decades of supporting farmers across Devon and West Somerset, while also showcasing the latest developments from Case IH, alongside a range of other farm machinery. 

The show appearance follows a standout year for the business, which was crowned Case IH Overall Dealer of the Year in 2025, recognising excellence across sales, service, parts, marketing and commitment to the Case IH brand.

Director Andrew Pryce said: “Being part of the West Country Farming & Machinery Show in our 50th anniversary year feels especially significant for us. The show is an important event for the region and a great opportunity to catch up with customers, suppliers and friends from across the industry.

“To be named Case IH Overall Dealer of the Year and now to be entering our milestone year is something we’re incredibly proud of, and it reflects the dedication of our whole team and the loyalty of our customers.”

The company says on its website: “At James Pryce Tractors, we operate with a dedicated team who adhere to the highest standards of honesty, trustworthiness and reliability, ensuring that your experience with us is nothing short of exceptional.

“As a family business, we are proud of our values. Our staff is like an extended family, with many long-serving employees. Respecting and valuing their opinions through an open-door policy fosters a happy working relationship, contributing to the success of our team and ultimately benefiting our valued customers.

“With branches conveniently located in Tiverton and South Molton, we are well-positioned to provide local and personable service throughout the Devon and Somerset region.”

The West Country Farming & Machinery Show offers visitors the chance to explore the latest innovations in farming machinery and services, while networking with suppliers, manufacturers and rural organisations from across the industry. The 2026 event is expected to be the largest yet, with major machinery brands already confirmed and the popular live machinery and equipment auction returning.

Entry to the West Country Farming & Machinery Show is free.