Ashley Hone, director of operations at Reach Outdoors, has employed seven apprentices and said they played a valuable role throughout the year
South Devon College is celebrating the success of its 100 Apprenticeships in 100 Days campaign but is calling on more local employers to come forward as it pushes towards its target.
The college says the initiative has already seen strong support, with 40 new apprentices enrolled and a further 45 places in the pipeline since the campaign launched.
With just over four weeks to go until National Apprenticeship Week, South Devon College hopes at least 15 more employers will pledge to take on an apprentice to help it reach the target of 100 placements.
Principal and chief executive Laurence Frewin said there was a growing gap between young people looking for work and employers willing to offer opportunities.
“We have hundreds of young people who want to start work today and we need more local employers to come forward to offer these young people an apprenticeship,” he said.
“We’ve had a lot of interest in our campaign but it’s not over yet, so I urge local employers to contact us to find out more about the benefits of taking on an apprentice.”
The college says economic uncertainty, rising business costs and misconceptions about apprenticeships are contributing to a shortage of opportunities.
More than 200 young people have applied to join apprenticeship programmes, but college leaders warn that without employer support some could be forced to leave the area to find work or miss out on early career training.
Several local employers currently working with the college say apprentices have played a key role in strengthening their workforce.
Mark Rossiter, managing director at Yeowards Boatyard, has taken on four apprentices through the college. He said the scheme helped businesses build a workforce equipped with the skills they need.
“The apprenticeship model reinforces the employer’s workforce with relevant skills and knowledge,” he said.
“Apprentices provide a consistent source of skilled employees who are familiar with our work practices. They also bring enthusiasm, new ideas and up-to-date training.”
The benefits are also being felt in the outdoor activity sector.
Ashley Hone, director of operations at Reach Outdoors, has employed seven apprentices and said they played a valuable role throughout the year.
“They provide affordable support during quieter periods and allow senior staff to pass on skills and knowledge, which is rewarding for everyone involved,” he said.
“The benefits can be significant for both the individual and the business.”
Meanwhile, Gareth Wotton, head of business at Ocean BMW in Paignton, said apprenticeships helped employers develop “home-grown” talent.
“The benefit of growing our own talent is so important,” he said.
“We have the opportunity to work with enthusiastic young people keen to learn, while shaping them as young adults and helping them develop the skills and experience needed for the future.”
The college is encouraging any employer considering an apprentice, or unsure about funding and financial support, to contact its apprenticeship team for advice.
Employers interested in taking part can email employers@southdevon.ac.uk or visit the College’s 100 Apprenticeships in 100 Days campaign page.
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