Ruda Holiday Park, in Croyde, has installed a new water fountain at Croyde Beach thanks to funding from the Sea-Changers Coastal Fountain Fund.
The new addition will play a vital role in tackling the number of single-use plastic bottles being purchased and thrown away at the beach.
Located at the beach entrance, the new fountain allows visitors to refill their water bottles and is also expected to save water in comparison to the old refill tap.
After applying for a grant through the Sea-Changers Coastal Fountain Fund, Parkdean received £2,000 to put towards the fountain, which is already being used and appreciated by the beach’s visitors.
The Sea-Changers fund aims to help communities purchase water drinking fountains in environmentally important areas, and is particularly focused on reducing the impact of single-use plastic water bottles on coastal habitats across the UK.
The fund is sponsored by the specialist international distribution and services group, Bunzl plc, who support this work as part of their response to the plastic challenge.
Installing and maintaining the new fountain is the latest addition to Ruda Holiday Park’s proactive work in protecting the environment at Croyde Beach and in supporting local conservation.
Team members at Ruda hold regular beach cleans alongside volunteers from the local community to ensure it remains safe for visitors, as well as the diverse flora and fauna which inhabit the beach and nearby sand dunes.
The park also recently joined forces with local artists, charities and school children to create a temporary art installation of a whale, measuring in excess of 45 metres in length, to highlight the amount of unwanted beach tents, chairs and windbreakers left on the beach every year.
Ruda Holiday Park is owned by Parkdean Resorts, the UK’s largest holiday park operator, whose 66 unique parks across the UK are home to over 3,500 acres of land including forests, peatbogs, rivers, beaches and headlands in some of the UK’s finest beauty spots.
Parkdean is committed to caring for its people, parks and planet to create a positive environmental impact on nature and resources, and to acting responsibly for the long-term sustainability of its business.
Holly Robertson, Beach Team Manager, Ruda Holiday Park, said: “It’s great to see the new water fountain already being used by so many visitors. We’re committed to protecting the environment at Croyde Beach, and we’re hoping this new fountain will go a long way in both reducing the amount of single-use plastic bottles we see used and thrown away, as well as in saving water. Thank you to the Sea-Changers Coastal Fountain Fund for their generous help.”
Jane Bates, Head of Sustainability and Procurement, Parkdean Resorts, said: “We want to create a positive social and environmental impact, and our mission is to put sustainability at the heart of staycations. The steps Holly and the team at Ruda are taking to support this are fantastic, and this new water fountain at Croyde Beach is a brilliant initiative that will make a real difference.”
In April, Parkdean Resorts announced a cash injection of more than £1m in Ruda for 2022, as part of a record £140m nationwide investment programme to improve the guest experience and install park-wide Wi-Fi capability. Ruda also benefited from new accommodation, as well as refurbishments at a number of lodges and apartments.
Ruda Holiday Park employs more than 200 people in peak season, and welcomed over 80,000 visitors last year. With advance bookings at record levels, the award-winning company expects even more holidaymakers for 2022.
Earlier this year, Parkdean Resorts also launched 25 commitments which it will achieve by 2025, across Environment, Society and Governance, including attracting and developing diverse talent, reducing CO2 by 25%, a 75% reduction in waste to landfill, and the publication of an annual report detailing how it will care for its Parks, People and Planet.
As part of these commitments, the company is working on creating a blueprint for two Sustainable Parks in Dorset – Warmwell, and Sandford, with successful initiatives to be rolled out in the future across other parks within its estate.
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