The ‘jewel in the crown’ of Torridge is celebrating its 14th Blue Flag award in a row, hailing another year of clean bathing water.

Westward Ho! beach is celebrating its 14th Blue Flag award in a row.

The was one of 68 across the country to scoop the prestigious award, which marks a clean beach and stringent bathing water standards.

The beach also received the Seaside Award, which recognises beach management and water quality.

Sean Kearney, commercial and leisure services manager for Torridge District Council, said: “This is the third time the water quality has been assessed against the new and much tougher EU standards introduced in 2015 but Torridge’s beaches have once again come through with flying colours achieving the very top grading.

“This is further proof, if any were needed, that Westward Ho! really is a great place to come on holiday.

“There’s a real buzz around the village too, with a great community spirit and new amenities such as the play park and revamped promenade and rockpool and thriving shops and restaurants.

“All of this combined should continue to see Westward Ho! as a top UK tourist destination and the awards will give people confidence that the beach and water is clean and safe to use.”

Keep Britain Tidy is the charity behind the scheme, which this year is celebrating 30 years of monitoring the cleanliness of British Beaches.