Plans for a seven-storey apartment building in Westward Ho! have been refused by Torridge District Council. Planning officers said the building in Atlantic Way, which would include 21 new apartments, was stridently at odds with the character, identity and history of the local context of this site. The delegated decision also said it was a visually intrusive design which would harm the sense of place and local character of Westward Ho!. Officers said the application by Coyne Group had insufficient public benefit and the adverse visual impact outweighed the benefit of the new housing provided. The application was lodged in June for the steep site flanked by the five-storey Kingsley Court on one side, and the four-storey Culloden House on the other. It is currently a wasteland and at the time, a spokesman for the developers called it a long-stalled site. At the time the spokesman said: The scheme follows on from the proposals by previous developers for 22 apartments that were granted planning consent in 2004, which have proved to be an unviable design. Coyne Group has undertaken a wholesale review for bringing forward housing upon the site, with input from Torridge District Council, to deliver a high quality residential development that will add to Westward Ho! and fulfil the potential of this vacant parcel of land. At this stage it is not clear if Coyne Group will appeal the refusal, and the Gazette has contacted them for comment. What do you think? Are you happy this development was refused? Vote in our poll above and comment with your thoughts below.