Town’s TV advert to be aired next week

Commercial to promote Barnstaple set for ITV debut on Monday.

A BRAND new television advert being launched to promote Barnstaple will air for the first time on Monday.

The 30-second commercial, the first produced for the town since a similar promotion in the mid 1990s, will be shown between 9am and 5.30pm on ITV.

The lively advertisement, seen by the North Devon Gazette, will follow a similar format to those currently being broadcast by a popular budget airline. Thousands of pictures – four-to-eight shots per second – have been combined to promote Barnstaple as a “unique day out”.

Backed with music by Barnstaple band Severe Zero, it starts with a family enjoying coffee before spending the day shopping and enjoying the town’s heritage. They then enjoy an evening meal, followed by a trip to the theatre. It ends with a shot of couples enjoying live music in a town centre bar.

It will be shown 27 times during March and April, with two further 27-advert broadcast slots planned for the summer and before Christmas.

The advert has been commissioned by town centre traders’ group BID Barnstaple and has been produced by Barnstaple-based agency, Artavia Advertising.

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It is part of a co-ordinated campaign to market the town throughout the year and Monday’s launch will coincide with the unveiling of a new town centre website.

BID Barnstaple chairman, Dane Stanley, said: “We are doing something that is beyond the scope of most independent traders and are maximising their input into the BID levy.

“They are a good example of one area where the pooling of many can have a bigger effect, not just locally, but regionally and beyond.”

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