Traders and people in Ilfracombe are being urged to pull out all the stops to welcome the Tour of Britain when it passes through the town on Monday, September 3.
The town council is already busy marshalling the troops to give the racing cyclists the best possible welcome when they come through at around –pm.
The route from Combe Martin will bring them in on the main coast road and straight through the High Street before heading on up towards Mullacott.
Town crier Roy Goodwin will be at the beginning of the High Street to (loudly) welcome the first racers and the war memorial area will be bedecked with giant green wooden shirts on stands and Devon flags, alongside the mayor Vale Gates, who will wave the cyclists on to the next stretch of their race.
Ms Gates said: “We have not had a principal sports presence in the town since the Olympic torch went through and this could eb just as well supported and exciting.
“It’s bringing in people from a much wider catchment than normal holidaymakers, so as long as the town puts on a good show, these people are future potential visitors for us.
“We are doing our best as a council but I do also hope the traders and hoteliers will put out the bunting and make everyone feel good about it.”
Around 30 volunteer marshals will be giving out Devon flags to wave as the race passes through and trying to ensure people stay safe.
Among the events taking place around the race, Studio 20 in the High Street will be hosting spin cycle demonstrations on the day.
Spectators are asked to gather along route to cheer the cyclists on their way, but to bear in mind that the High Street is narrow and not to encroach on to the road.
There are many viewing areas all along the main A361 from Hele right through to the war memorial, while other vantage points include the turning to Bicclescombe Park, along the grass verge of the hill to Mullacott and outside of Cook Island.
Motorists have been warned the race route is a clearway with strictly no parking on race day – a tow truck will travel through ahead of the race and remove any vehicles found.