Braunton’s one-stop shop for cycling believes the Tour of Britain’s visit to the village will benefit everyone.

Staff and customers from Southfork on Exeter Road are planning a big ride out on Tour of Britain day on Monday, September 3, with all welcome.

Nick Butler at the shop, which aims to offer everything to cyclists of all ages, abilities and disciplines, said: “As the tour goes straight through the centre of Braunton village and finish just down the road in Barnstaple, we will be on our bikes riding out to the coast to shout support for the guys taking part.

“After they have gone through we will ride over to Barnstaple to sample the finish area atmosphere.”

Braunton is gearing up to welcome the Tour as it goes right through the village. The Parish council has allocated £500 towards cleaning up the village signs, grass verges, roads and pavements (which are all owned by Devon County Council) and to decorate the village with bunting.

There will also be a Shop Front Competition.

At Southfork, cycle is their passion and their hobby. Nick said: “We live and breathe cycling, any aspect of cycling to be exact.

“We still race, we still ride and we believe in what we do and sell.

“From our humble beginnings to the current day, we have always been based in Braunton and still receive amazing support from our local community and further afield.”

The shop offers everything from workshop support and fixing punctures to bike sales, right up to custom bike builds, power-testing and bike fitting.

Nick added: “We have so much to offer in North Devon with quieter roads, coastal routes and Exmoor for off-road riding, hopefully the Tour will highlight these features and be an amazing advert for North Devon as a whole.

“We live in one of the most beautiful areas of the country with the nicest and friendliest people, which I have no doubt will be highlighted by the arrival of the Tour.

“Raising the profile of cycling will hopefully have the greatest impact on the area with the possibility of securing funding for the future of cycling for everyone, young or old, in North Devon.

“Even if you aren’t a cyclist the extra attention the area will receive should benefit everyone.”

Southfork often sponsors local clubs and even has a sponsored mountain bike team which is the one to beat, locally and nationally.

One of its sponsored junior riders, Harry Birchill, has been selected for the Great Britain MTB team to ride in Switzerland at the 2018 world championships.