New site is highly ranked in national assessment

North Devon Council’s new mobile-friendly website has been ranked third in the country.

Six months since its launch, it has ranked highly following a monthly national benchmarking test, which means it is functional, accessible and performs well when measured against other council websites.

The council has seen large increases in people accessing services online, with the number of web-forms being sent to customer services going up from 520 to 3,453.

More people are contacting the council using their mobile phone or on a tablet and comparing website’s performance over three-months from July to September 2015 to the same time last year, the council has found numerous improvements.

This includes ‘bounce’ rates dropping by a quarter, meaning customers are finding the information they are looking for, and not searching elsewhere.

Page views have gone up 32 per cent and returning visitors have risen from 40 to 50 per cent.

Glyn Lane, executive member for service delivery and performance management the aim of updating was to make it more accessible and allow customers to carry out as much of their business online as possible.

“We looked closely at which areas of the old website had the most visitors and built our new site around this evidence. The results speak for themselves - considerably more customers are visiting our website, spending more time on our pages and carrying out more transactions online,” he said.

“My thanks go out to the staff involved in this project and for their work to improve customer access and services online.”

People can carry out a wide range of functions online, from applying for a new recycling box to reporting a stray dog. Go to www.northdevon.gov.uk and search for ‘Do it online’ to find out more.