A second branded lorry has hit the road to market North Devon to the rest on the country.The Evans Transport lorry, emblazoned with a picture of beautiful Putsborough beach, taken by local photographer Joshua Day, was unveiled at the firms yard in East-the-Water this morning (Tuesday). It follows the launch of an original lorry in March, in conjunction with the newly reformed North Devon Marketing Bureau. The message is simple: Id rather be in North Devon. And its hoped this will be heard around the country, as the marketing bureaus interim chairman Trevor Stanbury said they hoped to have six lorries in total next year, as well as launching a £50,000 advertising campaign over Christmas. He said: Its an amazing gesture that Nigel Evans made in the first place, not being in the tourism industry but recognising the situation we are in. Its such a simple but effective way of getting our message out in front of the whole of the UK. Its a massive billboard and its being noticed; other tourism organisations have asked us how weve managed to do it. It just goes to show that North Devon is an area where we can make things happen. The lorry has been designed for free by Blue Soup Media of Bideford. Both lorries also have their own Twitter feed @NorthDevonLorry with more than 2,600 followers. It is thought the first lorry travels around 150,000 miles a year.