Route 39 Academy unveils new logo

The finished Route 39 logo, design concert by Allie Street, completed by designer Tim Stafford.

The finished Route 39 logo, design concert by Allie Street, completed by designer Tim Stafford. - Credit: Archant

Competition winner is hoping she’ll get to wear the uniform with her logo design for the new secondary school this autumn.

Route 39 Academy logo competition winner Allie Street is presented with her prize by principal Joss

Route 39 Academy logo competition winner Allie Street is presented with her prize by principal Joss Glossop. - Credit: Archant

ROUTE 39 Academy has unveiled its new logo following a competition for local children and a public vote.

The design of joined hands inside an acorn was created by 11-year-old Allie Street from Stratton, and was then developed into a logo for North Devon’s newest secondary school by graphic designer, Tim Stafford of Welcombe.

It will be much in evidence when the new ‘free school’, made possible following a bid for government funding by local parents, opens for business at Steart Farm near Bucks Cross this September.

“I spent a long time deciding what would fully resemble the school and its ethos of ‘Engage, Respect, Aspire’, and then I spent an even longer time practicing and redrawing the designs,” said competition winner Allie, who submitted two designs.


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She wins a Chromebook laptop and also spent a morning with Tim to watch how the logo was developed from her design.

Tim said he was impressed by all of Allie’s concepts, but it was the acorn which particularly caught his attention.

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“Acorns symbolise education and growth. The interlocking hands convey the close partnerships which have created the school and will ensure every student is known and supported individually. The image is very strong,” he said.

“The logo will work effectively on all the school’s branding: website, stationary, and signage. A small acorn will also be embroidered on the top corner of each blazer pocket.”

Allie has applied for a place at Route 39 for this September and is waiting to hear if her place has been confirmed: “I’m ecstatic about the possibility of going to Route 39 Academy – from what I know so far it seems like my dream school.”

Subject to planning, the school will this September, with the first intake of students in specially designed temporary classroom units while work gets underway on the permanent building.

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