Promotion important for Winkleigh holiday home show

SURF Bay Leisure, the holiday home specialist, has appointed Inventive Marketing to promote its prestigious Holiday Caravan Lodge and Leisure Show which is held in October. Michael Taylor, managing director of Surf Bay Leisure said: This is a very impor

SURF Bay Leisure, the holiday home specialist, has appointed Inventive Marketing to promote its prestigious Holiday Caravan Lodge and Leisure Show which is held in October.

Michael Taylor, managing director of Surf Bay Leisure said: 'This is a very important show for us, and although there is still a great interest in holiday home ownership, in these cost conscious times, we need to attract as many prospective customers as possible. We felt that Inventive Marketing's campaign could really help us to raise awareness of the show and get it firmly marked on the calendar.'

Inventive Marketing has devised a complete promotional programme to support the show including press and TV advertising as well as a comprehensive PR campaign. Will Gale, managing director of Inventive Marketing said: 'With one of the largest displays of new holiday homes in the UK, this show has the potential to be huge and so, to ensure maximum awareness, we proposed a campaign that was not just restricted to regional press advertising, but encompassed a TV presence and PR back-up too.'

The Holiday Caravan Lodge and Leisure Show will be held at Surf Bay's sales centre at The Airfield, Winkleigh, Devon from the 7th- 11th October and 30th October - 1st November. The show is open from 10am - 4pm every day and more details on the show and Surf Bay Leisure can be found at www.surfbayleisure.co.uk or call 01837 680100.

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