Police campaign highlights reduced crime levels

DEVON and Cornwall Police have launched a new campaign this week to reassure communities that the levels of crime in the two counties are reducing across the region. The nostalgic In our lifetimes campaign aims to address the public s disproportionate p

DEVON and Cornwall Police have launched a new campaign this week to reassure communities that the levels of crime in the two counties are reducing across the region.

The nostalgic "In our lifetimes" campaign aims to address the public's disproportionate perceptions of crime levels and build public confidence in policing by communicating the Force's success in reducing crime.

Chief Constable Stephen Otter, who is leading on the campaign, said: "Devon and Cornwall has the fourth lowest crime rate in England and Wales, but despite living in such a safe area, many people in our communities have a disproportionate fear of crime. We know from listening to local people that they want to know just how safe their communities are. This campaign will do just that."

A recent police survey undertaken by Devon and Cornwall Police found that most people perceive crime levels to have stayed the same in their local area over the last two years, where in fact there were 8,000 fewer incidents of crime in the region in the year to October 2009.

Key messages in the campaign include:

*Crime in Devon & Cornwall has reduced by 17,628 incidents compared to 17 years ago.

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*Since 1997 burglary in Devon & Cornwall has gone down by 69%.

*Theft from vehicles has reduced by 67% (April 1994 - March 1995 compared to April 2008 - March 2009).

*Devon & Cornwall has the 4th lowest crime rate in England and Wales.

To find out the local crime figures in your local area, please visit www.maps.police.uk

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