North Devon yoghurt teams up with Tamara Drewe
NORTH Devon yoghurt maker Stapleton is helping to promote one of this autumn s most hotly-anticipated movies. The family-run dairy firm in Langtree is running a promotion to celebrate the UK cinema release of British comedy Tamara Drewe. It has teamed up
NORTH Devon yoghurt maker Stapleton is helping to promote one of this autumn's most hotly-anticipated movies.
The family-run dairy firm in Langtree is running a promotion to celebrate the UK cinema release of British comedy Tamara Drewe.
It has teamed up with Momentum Pictures with a website competition offering the chance of a break in the Devon countryside to celebrate the release of the film on Friday.
Tamara Drewe, starring Gemma Arterton, follows the life of a girl who leaves her childhood village in the West Country as an awkward teenager and returns as a smouldering femme fatale with a glamorous job, kicking up a storm of envy, lust and gossip.
The Stapleton deal will see the company's yoghurt pots direct customers to the online competition to win a week-long break in Devon for four, a private screening of the film for friends at a local cinema and runners-up prizes of Posy Simmonds' original Tamara Drewe novel.
Stapleton's own West Country credentials - the firm is celebrating 35 years making all-natural yoghurts in North Devon - were a crucial factor in securing the promotion.
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Peter Duncan, who owns Stapleton with his wife Carol, said: "In our 35th anniversary year we are hugely excited to be celebrating our West Country roots by promoting what promises to be a home-grown box office smash.