NEW road safety measures are to be introduced on the outskirts of Bideford to reduce the impact of traffic generated by the new ASDA store at Atlantic Village. The latest phase of works on Clovelly Road and implementation of the new traffic regulations w

NEW road safety measures are to be introduced on the outskirts of Bideford to reduce the impact of traffic generated by the new ASDA store at Atlantic Village.The latest phase of works on Clovelly Road and implementation of the new traffic regulations will start early next year and have been developed using feedback from residents in Clovelly Road and Meddon Street at a public exhibition held this year.Residents commented on a range of traffic management proposals and their responses have informed the design of a comprehensive scheme which includes:_ Widening a narrow footway from 79 to 90 Clovelly Road, and providing buildouts at the Waterloo Terrace junction, staggered parking bays and double yellow lines to restrict parking in areas where it could block footpaths or cause congestion;_ A 20 mph speed restriction near Pynes School; _ A 7.5 tonne weight limit on Clovelly Road to ensure HGVs use the most appropriate routes when servicing the new store and other business premises in the area of the industrial estates. The consultation, organised by ASDA consultants the Denis Wilson Partnership, revealed that proposals for traffic calming on Meddon Street were not supported by the majority of people. Councillor Margaret Rogers, Devon County Council Executive Member for Environment, said: "This type of work has to be considered as part of any large scale development in order to keep the traffic impact to a minimum and help local residents. These measures will improve safety for schoolchildren, residents, and shoppers by reducing traffic speeds. It will also benefit the environment by improving sustainable travel access to the store for pedestrians, cyclists and bus passengers."Councillor Humphrey Temperley, Devon County Councillor Bideford South and Hartland, said: "It is encouraging that these road safety changes are being introduced. Reducing traffic speeds, especially near Pynes School and keeping heavy lorries out of our residential streets must be welcomed."Other measures are already in place. A mini-roundabout has been built on the Torridge Hill junction, and new cycling and footway links to the supermarket have been constructed with a revised traffic signal junction at the store. ASDA has also contributed towards new bus services.The works will be carried out by contractors working with the Denis Wilson Partnership. Residents and road users affected by the engineering works will be kept informed of progress to minimise any inconvenience.