New name announced for North Devon College

NORTH Devon College is to be called Petroc in future. Its new name was announced this morning during a special presentation on the Barnstaple campus. Following its merger with East Devon College in Tiverton just over a year ago, the college has been w

NORTH Devon College is to be called Petroc in future.

The new name was launched simultaneously at the college's main campuses in Barnstaple and Tiverton, earlier this morning (Wednesday).

Students and staff saw the college’s new name - complete with a radical new image - for the first time in e-mails, online and via information screens across both sites.

At the synchronised launch celebrations, Petroc’s principal, David Dodd and vice-principal, Pen� Prior, gave guests a glimpse of the college’s future.


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“We need a name that will keep us firmly in touch with our roots in Devon but give us the flexibility to go anywhere and do anything,” said Mr Dodd.

“Petroc is a name with a rich history and an exciting future.”

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Following its merger with East Devon College in Tiverton just over a year ago, the college has been working with London-based brand consultancy Interbrand to develop a new identity.

The name Petroc was top of a list of more than 400 possible new names, generated by workshops involving around 200 of the college’s staff and students, earlier this year. It derives from St Petroc, a sixth century Celtic saint who was active in the South West - particularly Devon, where the county's flag is dedicated to him.

“What better name could a college whose students are mainly drawn from Devon, Cornwall, Somerset and Dorset have?" Mr Dodd asked.

The college will now spend a year becoming Petroc, replacing practical elements such as signage and stationery, as well as unveiling a raft of redesigned publications, the first of which - a guide to full time courses in 2010/11 - was published today. By September 2010, the organisation will have been completely transformed into Petroc, at a total cost of �330,000.

Funding for the rebranding project came from the Learning and Skills Council as part of the 2008 merger between North Devon College and East Devon College.

Mr Dodd said the renaming is just part of an ongoing project to redefine and reposition the college as “world class”.

“We want to be recognised as the leaders in driving individual, regional and national success,” he said. “This is a brave and exciting move for us and we have created a brand that is equally bold and exciting.

“North Devon College was recognised as outstanding’ and Petroc will continue and extend that legacy, with our new brand and – most importantly – our learners at the heart of everything we do.”

While staff and students at the college found out more about Petroc at an event during lunchtime, members of the public are being invited to the college this evening between 5pm and 7pm to find out more about the re-branding exercise.

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