A new anti-litter campaign is urging people in North Devon to ‘love where you live’.

Local McDonald's franchisee David Hunt, who operates five restaurants in North Devon and Somerset, is teaming up with North Devon Council to tackle litter in the district.

One of the council's trade waste vehicles has been branded with the slogan, 'love where you live' to help spread the message.

Mr Hunt said: "It is really disheartening to see the amount of litter that builds up across the district, especially when I see that a lot of it is fast-food packaging.

"My team at McDonald's carry out regular litter picks around our restaurants, but we are keen to do more to tackle the problem.

"We are hoping that local communities come out to help us in our efforts and join us at one of our local litter pick events."

Along with North Devon Homes, the companies will organise three community litter picks over the coming months, focussing on the Gorwell, Forches and Pilton/St Georges Road areas of Barnstaple.

A litter-pick along a 34-mile stretch of the North Devon Link Road earlier this year saw more than 1,000 bags of litter collected by the council's waste team.

The 'love where you live' litter pick events will take place in September. If you would like to get involved, contact Helen Morse on 01271 318509 or email helen.morse@northdevon.gov.uk.