Local producers meet shoppers
Mouth-watering local produce was on offer as Mole Valley Farmers showcased a three-day Meet the Producer event in South Molton at the weekend. From Farm to Fork was the slogan of the event, which was designed to allow customers to discover more about Mol
Mouth-watering local produce was on offer as Mole Valley Farmers showcased a three-day Meet the Producer event in South Molton at the weekend.
From Farm to Fork was the slogan of the event, which was designed to allow customers to discover more about Mole Valley Farmers' valued producers, their sourcing policy and to celebrate quality local produce.
The South Molton branch had a range of local producers in store ready to share information with customers on their production methods as well as offering plenty of free samples.
Customers were able to meet and sample local delights from a whole range of suppliers on each day, including Waterhouse Fayre from Bishops Nymton, Chiman's Barnstaple, Reeds Bakery from Chivenor, Kenniford Farm of Exeter and Cotleigh Brewery from Somerset.
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Hazel Kerslake, of Kenniford Farm, was keen to point out the benefits of the "try before you buy" method of promoting their meat products: "Not everyone realises the range of products that we sell, so I think the method really helps us attract new customers,", she said.
Other producers enjoyed the overall experience of the event: "It's always interesting to see other vendors and come up with new ideas, meet new people and get to know your customers", said Chiman's Roger Luxton-Jones, who was promoting authentic Indian spices and blends.
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Ellie Jones, sales advisor and one of the event's organisers, explained how Mole Valley always tried to stock produce from the local area whenever possible: "We are not a supermarket; we don't just get what is cheap and convenient. Our aim is to purchase produce as close as we possibly can and our customers have warmed to this event very well, " she said.