Well-known North Devon shopping centre marks a silver anniversary milestone

Affinity Devon shopping centre near Bideford is marking its 25th anniversary with a major birthday celebration on Sunday, August 3.

Originally launched as Atlantic Village and opened with much ceremony, razzamatazz and with celebrity guest Gail Porter on August 3, 2000, the Clovelly Road outlet on the outskirts of town has become an integral part of North Devon and Torridge.

Above: TV presenter Gail Porter helped carry out the official opening of the then Atlantic Village 25 years ago. Credit: Affinity Devon

To celebrate its silver anniversary, Affinity Devon is inviting everyone to its spectacular birthday event on Sunday, August 3, with visitors told to expect a day packed with entertainment, surprises, exclusive discounts, and giveaways – from carnival-style fun and live performances to creative workshops and magical moments.

READ MORE: New 24-hour PureGym to open in Bideford this June

The story of Affinity Devon began with a bang: circus performers, African dancers and television presenter Gail Porter helped open the doors in 2000.

Above: Dancers at the original opening of Affinity Devon (Atlantic Village) in 2000. Credit: Affinity Devon

Over the years, household names like ASDA, M&S Outlet, GAP, Nike, Clarks, Next, and Skechers joined the line-up, while family attractions such as the Atlantis Adventure Park, World of Wonder and Really Wild Planet added unique flair to the experience.

Above: Visitors to the 2000 opening had the chance to meet and speak to Gail Porter. Credit: Affinity Devon

In 2018, a new chapter began as the centre rebranded from Atlantic Village to Affinity Devon, becoming part of a growing network of Affinity Outlets across the UK.

Since then, it has continued to innovate – from becoming dog-friendly in 2023, to winning Gold for Accessible and Inclusive Tourism in 2024, and most recently welcoming PureGym in June 2025.

Above: A tableau of pictures showing the constriction of the original Atlantic Village, now Affinity Devon. Credit: Affinity Devon

“We’re proud of how far we’ve come and grateful for the support from our local community, loyal shoppers, and dedicated retailers,” said centre manager Craig Hill.

“This celebration is for everyone who’s been a part of our journey – and we’re only just getting started.”

For more details about the event and updates on special offers, visit www.affinitydevon.com or follow Affinity Devon on social media.