Council operation to clean up after inconsiderate motorists and passengers.

THE North Devon Link Road is to get three-week litter blitz starting today (Monday).

The operation on one of North Devon’s busiest roads will cover a 34-mile stretch between Bideford Bridge and Stonelands Cross, near Tiverton.

North Devon Council teams are expected to have their work cut out – last year, 830 bags of rubbish were collected, the majority of which was fast-food packaging, thought to have been thrown from moving cars or dumped in laybys.

Other items cleared included old signs, wheels, hub caps and builders’ rubble.

The council’s lead member for environment, Councillor Rodney Cann, said: “Litter along the A361 gives a terrible impression to both visitors and residents who travel around North Devon.

“It also damages the environment and can be a hazard to wildlife.

“It’s simply not acceptable that some drivers continue to dump their rubbish along the road, which subsequently costs us taxpayers money to clear up. The message is simple - either put it in a bin provided in the lay-bys or take it home with you.”

The sixth annual litter pick is being carried out on top of regular monthly lay-by clean-ups, where wheelie bins are also provided for drivers to use.

Traffic flow will not be affected by the clean-up operation, but motorists are asked to give space to the cleaning crew, to slow down and pass with caution.