Walkers are being urged to take part in the South West Coast Path Challenge next month.
The National Trust and the South West Coast Path Association is asking people to show some love for the path during October, and get as many people walking it as possible.
Events taking place along the path in October include night-hikes and history and nature walks.
And Golden Bay Holiday Village in Westward Ho! is urging people to support the initiative.
Chris Hall, who co-owns the business with his family including wife Mary and children Amy and Alex, said: “The South West Coast Path is on our village’s doorstep and is a big attraction in the area.
“Nine million people every year use the path to experience nature and adventure, as well as to enhance their mental and physical well-being.
“It is Britain’s longest national trail for walkers, and runners, and the path can be joined from any beach anywhere in the South West including our Blue Flag beach here on our doorstep in Westward Ho!
“There are stretches that are perfect for all ages and abilities.”
Earlier this month, new figures showed a third of people in North Devon and Torridge failed to walk for 10 minutes a week.
Figures from Sport England’s Active Lives Survey showed only 54 per cent of people in North Devon and 56 per cent in Torridge took a recreatinal stroll once a week.
For more details on the South West Coast Path challenge click here.