Fashion store opened by North Devon Against Domestic Abuse

Behind Relove.uk is NDADA’s retail manager Alessia Sheldon who worked in luxury retail and design

Behind Relove.uk is NDADA’s retail manager Alessia Sheldon who, before relocating to north Devon, worked in luxury retail and design - Credit: Guy Harrop

A stylish new website aimed at fashionistas who care about people and the planet has been launched by North Devon Against Domestic Abuse (NDADA).

The website (www.relove.uk) is an evolution of the charity’s popular designer dress agency, RE:LOVE in Barnstaple, and offers a stunning collection of hand-selected, preloved fashion pieces.

Relove.uk allows the fashion-arm of NDADA to reach a whole new national audience while also supporting families who have experienced domestic abuse. Stylish shoppers can help protect the planet by becoming part of the circular fashion movement, while raising vital funds for the charity.

The premise is that clients sell high-quality preloved items of clothing with proceeds shared between them and the charity

The premise of RE:LOVE is that clients sell high-quality preloved items of clothing with proceeds shared between themselves and the charity - Credit: Guy Harrop

Behind Relove.uk is NDADA’s retail manager Alessia Sheldon who, before relocating to north Devon, worked in luxury retail and design.

In 2013 she opened NDADA’s Re:Store charity shops, followed by RE:LOVE dress agency in Barnstaple in 2018, utilising her fashion know-how to raise funds for the charity.

The premise of RE:LOVE is that clients sell high-quality preloved items of clothing with proceeds shared between themselves and the charity.


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“Relove.uk feels like a natural progression for the charity, and we hope it will mean the beautiful items hand-selected and curated by our very own fashionista Alessia will reach a whole new audience,” said NDADA’s CEO Sue Wallis.

NDADA, which runs the only remaining refuge of its kind in the whole of Devon, has been a lifeline for the many families across the county and nationally who had to flee domestic abuse during the pandemic.

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“Being a small, independent charity means we are able to make swift decisions and act quickly on them,” she added. “This is how we managed to adjust to a ‘new normal’ so quickly at the start of the pandemic, successfully housing women and children at our Devon refuge who had been locked down with an abuser. We also got all of our courses and therapy sessions up and running again within a few weeks – albeit in a new format.

“We’re always looking for innovative ways to fund this vital service, since we rely heavily on donations. We hope the RE:LOVE website provides an enjoyable shopping experience for customers knowing that their purchases will support families who have experienced domestic abuse.”

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