During the summer bathing season, dogs will be allowed on the north end of the beach between Sandymere Bridge and the estuary. No dogs are allowed south of Sandymere Bridge and any dogs on the promenade must be kept on a lead. A new Public Spaces Protection Order will replace the previous dog control orders, and anyone breaching the order can be fined a £100 fixed penalty. New signage has been designed to clearly identify restricted areas and will be in place for the start of the restriction period. Councillor Phil Pennington, lead member for community, culture and leisure, said: The dog restrictions at Westward Ho! means that we can provide both dog free and dog friendly areas on the beach. Not only is this an important part of meeting the criteria to attain a Blue Flag, it means that there is space for everyone to enjoy this fantastic beach and surrounding facilities.