The ‘jewel in Torridge’s crown’ whas received its 10th blue flag award in a row.

WESTWARD HO! has received the Blue Flag Distinction Award for the 10th year in a row.

The international award recognises beaches which have achieved the highest quality in water, facilities, safety, environmental education and management.

Ward member for Westward Ho!, Councillor Roger Tisdale, said: “I’m delighted that Westward Ho! has once again received the Blue Flag Award recognising all the hard work by everybody committed to making our beach a venue we can all be proud of.

“It’s an assurance this is one of the best beaches in Europe with guaranteed water quality.

“To have received this award 10 years in succession is a considerable achievement and I hope will encourage more people to come and experience Torridge’s ‘jewel in the crown’ for themselves.”

Barry Parsons, former leader of the council, added: “To receive this nationwide award of excellence shows Westward Ho! is clean, safe, easily accessible and a great place to come on holiday.

“It is a wonderful stretch of sand which attracts many, many visitors and locals each year.”