A giant alarm clock and The Co-operative Travel staff dressed in pyjamas, dressing gowns, nightcaps and slippers will provide a wake up call to customers on hearing loss issues in Barnstaple next Tuesday. The staff will be joining thousands of colleague

A giant alarm clock and The Co-operative Travel staff dressed in pyjamas, dressing gowns, nightcaps and slippers will provide a wake up call to customers on hearing loss issues in Barnstaple next Tuesday. The staff will be joining thousands of colleagues across the UK in helping to launch a £2 million fund-raising campaign for RNID, the charity for people who are deaf or hard of hearing. The campaign also aims to increase awareness of deafness and the signs of hearing loss. With the support of its members and customers, The Co-operative hopes to raise more than £2 million by the end of the year for the charity. Staff across The Co-operative's businesses, including food retail, travel, funerals, pharmacy, banking, insurance and farming will be taking part. All money collected at local stores will directly benefit people who are deaf or hard of hearing in the region. Staff hope to reach some of the four million people in the UK who are losing their hearing but doing nothing about it. During the partnership, RNID aims to test the hearing of one million people and will campaign to ensure that in future everyone aged over 55 is invited to have their hearing tested on the NHS. The Co-operative branch manager Claire Netherway said: "Coming to work in our pyjamas is bound to get us some strange looks from customers but if we can raise money for this worthwhile cause and give people a wake-up call about their hearing, it'll be a dream come true.