James Webster, 24, has transformed Josie’s in Bideford into a festive wonderland, with late night shopping every week.

The owner of a Bideford interiors and gifts shop has kitted out his entire store ready for Christmas.

James Webster, who runs Josie’s in Mill Street, shut up shop for four-days to prepare for his festive launch.

The 24-year-old completely re-stocked and designed the shop for a Christmas party evening, which was attended by some 300 people.

And business is booming for the young entrepreneur, who handed in his notice at his job two years ago to pursue his dream.

Josie's in Bideford has been kitted-out for Christmas.Josie's in Bideford has been kitted-out for Christmas.

“I always wanted to run my own interiors shop and when I walked past one day and saw the ‘shop to let’ sign, that was it,” said James.

“I named the shop after my gran, Josie.

“I always redo the shop for a Christmas launch around the 19-20 October, but this year was crazy.

“I introduced 1,200 new Christmas products and nearly 300 people came over the course of five hours.”

Josie's in Bideford has been kitted-out for Christmas.Josie's in Bideford has been kitted-out for Christmas.

James will be taking part in Bideford’s late night Christmas shopping on Tuesday, December 5, as well as opening until 8pm every Thursday.

He said: “A lot of people I met when I was working always told me they regretted not following their dreams.

“So when the opportunity for this shop came up I knew I had to take it, I didn’t want any regrets.

“The website side of the business is also growing, we’ve even shipped as far as Australia and Canada.”