Northam Lodge is asking people to ‘swear they care’ by paying up for their curse words this January.

A Bideford charity which supports people with learning disabilities is urging workers across the town to pay for their profanity by taking part in a swear box fundraising campaign.

In a bid to raise much-needed funds and to help workers from firms across Bideford to give up swearing as part of their New Year resolutions, Northam Lodge launched its ‘Swear That You Care’ campaign on Monday, and is asking businesses to register now for one of the purple swear boxes.

The charity’s chief executive Charlie Dixon, who came up with the potty-mouthed idea, said: “Rarely a day goes by without an expletive or two escaping my lips, and I know from experience that I’m not alone.

“We are always looking for unusual fundraising ideas and it makes sense to me to try to harness the power of profanity for the greater good.

Staff and clients at Northam Lodge will be taking part in the curse-curbing fun, and are inviting all businesses in the town, from bankers, and butchers to solicitors, and supermarkets to join them.

To register, contact fundraising and publicity assistant Annabel Cope on 01237 477238 or email her at AnnabelCope@northamlodge.co.uk.