A Barnstaple coffee shop will be banning disposable coffee cups by June.
Coffee chain Boston Tea Party (BTP) stands to lose more than one million pounds in takeaway coffee sales across the company when it bans all single use coffee cups on June 1.
BTP has 21 cafes across the South West, including Barnstaple, and is asking customers to make the move to reusable cups.
They can bring their own reusable cups, take advantage of a cup loan scheme, or buy a cup in store when disposable cups are banned in all its cafes.
Sam Roberts, BTP owner, said: “Lots of coffee chains are making pledges about how they plan to tackle cup waste in the future.
“But theirs is a future which is too far away. We need to stop right now.”
Only one in 400 of the estimated 2.5 billion plastic-coated coffee cups used in the UK each year are recycled.
Sam added: “We want to demonstrate to other operators that to make a difference, big change is needed.”