Bideford supermarket gets Tickled Pink for charity

Mayor starts store’s big ‘pink ribbon’ event

A BIDEFORD supermarket made a colourful splash for charity with a day of pink-themed fund-raising.

A bath in pink cherryade and the release of 1,000 pink balloons were among the stunts held at Asda as part of an all-day event for the company’s Tickled Pink breast cancer campaign.

Bideford Mayor Trevor Johns started the fun by cutting a pink ribbon with a giant pair of pink scissors.

If the sight wasn’t surreal enough for shoppers filing through the doors on Wednesday week, other madcap activities on offer around the store included a human fruit machine game; Top Gear racing challenge; sponsored 1km static row, and even bingo in the supermarket caf�.


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A pink cake sale; raffles; a book stall; face painting; and a children’s art competition with youngsters from Pynes and West Croft schools also helped to boost the total raised to beyond �1,600.

Representatives from the North and East Devon Breast Screening Service were also on hand to offer advice to women as part of a more serious side to the event.

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Store manager Amanda Hubbard said the Clovelly Road supermarket was selected from around 10 regional stores to hold the “showcase” fund-raising event.

She said: “The day was a great success and proved a big hit with our colleagues from across the South West.”

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