Children will be able to take the misshapen carrots home to leave out for Father Christmas and his reindeer on Christmas Eve.
Morrisons in Bideford will be giving away wonky carrots for children to give to Rudolph this Christmas Eve.
The supermarket is hoping it will introduce youngsters to wonky veg and encourage families to buy large or misshapen carrots.
Children can leave the treats out on Christmas Eve for Father Christmas and his reindeer.
It follows new research amongst UK parents which reveals that leaving food and drink out for Father Christmas and his reindeer is still a popular tradition for engaging kids with Father Christmas.
Across the UK, 6.2 million UK families (77 per cent) will be participating this Christmas Eve.
Colin Rudlof, store manager at Morrisons Bideford, said: “We want to make it easy for our customers to enjoy this magical tradition and highlight that wonky carrots are just as tasty as perfect-looking carrots, they are often cheaper, and there are plenty more available to buy.”
Morrisons has a carrot washing and packing plant in North Yorkshire where carrots are sorted into perfect and ‘wonky’ bags.
Although customers are buying more misshapen and over-sized carrots there are still more that could be sold to be eaten by customers.