Beauty Outlet brings a touch of glamour to Affinity Devon

The Beauty Outlet team celebrating the store's opening

The Beauty Outlet team celebrating the store's opening - Credit: Affinity Devon

Up to 18 new jobs are set to be created at Affinity Devon, as the shopping centre announces Beauty Outlet has move into a large unit next to Clarks, under new ownership. 

This new store represents an investment of £250,000, and occupies a floor space of 3000sq ft. 

Beauty Outlet opened its doors on May 13, the opening event included exclusive discounts and offers.

The Beauty Outlet team celebrating the store's opening

The Beauty Outlet team celebrating the store's opening - Credit: Affinity Devon

Beauty Outlet stocks products from well-known brands, such as Ardell, Revlon, L’Oreal, Rimmel, Max Factor, Clarins, OPI, W7, Real Techniques, NYX, Bondi Sands and Barry M. 

Beauty Outlet is the fastest growing beauty retailer in the UK, with a current network of 23 stores.  


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Beauty Outlet caters for all ages and the team are trained in offering tailored advice for personal needs. Beauty Outlet focuses on catering for customers’ entire beauty needs with a range of compelling products at affordable prices.

Inside Beauty Outlet, Affinity Devon's newest store

Inside Beauty Outlet, Affinity Devon's newest store - Credit: Archant

Roger Surgay, Beauty Outlet director, said: “We are delighted to be setting up shop at our brand-new location at Affinity Devon and, ultimately, increasing our footprint in the South Country. Our vision is to deliver the widest choice of beauty products available at the most competitive prices. We're relevant, fast moving and have an acute awareness of trend. 

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“Beauty Outlet is the fastest growing beauty retailer in the UK. Our vision is simple: to deliver the widest choice of beauty products available at the most competitive prices. We're relevant, fast moving and have an acute awareness of trend. 

“We have had great success in similar retail schemes across the UK and look forward to working closely with the team here in Affinity to build our brand presence.” 

Inside Beauty Outlet, Affinity Devon's newest store

Inside Beauty Outlet, Affinity Devon's newest store - Credit: Archant

Nicola Cann, Marketing and Retail Liaison Manager at Affinity Devon said: “Beauty Outlet has always been a customer favourite, so the news that Beauty Outlet was upgrading to a more enhanced store was met with excitement on our social channels. 

“The shop fit looks incredible and we can’t wait for our loyal customers to experience the new store.”

Inside Beauty Outlet, Affinity Devon's newest store

Inside Beauty Outlet, Affinity Devon's newest store - Credit: Archant


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