A new name and identity for North Devon College

TANTALISING hints have been dropped about the brand new identity of North Devon College will be unveiled on Wednesday. The exact details have been shrouded in secrecy, but a radical makeover has been promised with the college expected to emerge with a new

TANTALISING hints have been dropped about the brand new identity of North Devon College will be unveiled on Wednesday.

The exact details have been shrouded in secrecy, but a radical makeover has been promised with the college expected to emerge with a new name, brand and identity.

The college merged with East Devon College just over a year ago and in February the task of developing the new brand began.

It will be made public at 10.40am on Wednesday, followed between 5-7pm by an open event at the main Barnstaple campus, with all welcome to go along and find out more.


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The college has worked with brand consultancy Interbrand to create the "new positioning and identity" that will be implemented over the coming year.

"This is the start of something really exciting," said college principal, David Dodd.

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"No other college has done anything this radical before. We're taking the essence of everything our college stands for, the best of everything our students and staff have achieved and expressing that in a bold new identity, designed for the future."

"The process of getting to grips with who we are as a newly merged organisation and where we're going together has been hard. But working with a world class agency has made it hugely enjoyable as well.

"Taking inspiration from our students, staff and other stakeholders, they have done a tremendous job of articulating our vision and values. It's much more than an exciting new look and new name - they are just the icing on the cake."

College director for curriculum and innovation, Huw Davies, revealed some details of the thinking behind the changes:

"We have something like 20,000 learners across Devon, Cornwall, Somerset and beyond - we work all over the country - so we're using this as an opportunity to redefine ourselves," he said.

"Our new brand keeps us firmly in touch with our roots in Devon but gives us the flexibility to go anywhere and do anything.

"It does exactly what we encourage our learners to do - think outside the box, be ambitious and grab life with both hands.

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