The well-known #2minutebeachclean scheme could be spreading even further with a little help from North Devon Council.

Martin Dorey, founder of the scheme that encourages people to spend two minutes at the beach picking up litter, is in talks with the council about extending the idea inland.

It is hoped that with council support his #2minutestreetclean and #2minutelitterpick ideas could become a common sight in towns and villages around North Devon.

The successful beach clean scheme has been a hit with the public and is doing its bit to help keep plastic and other litter from the oceans and the environment.

The not-for-profit Beach Clean Network Limited now has #2minutebeachclean stations – information boards – at 350 beaches around the UK and Ireland.

North Devon councillor for the environment Rodney Cann has been in discussions with Martin and he hopes to recommend to the executive committee and full council that it purchase some of the stations to place right across the district.

Mr Cann said: “We want to explore the possibility of putting a similar scheme into the rural communities and into schools and we want to engage with them.

“We’re delighted to welcome Martin to North Devon to discuss the way forward with this. The scheme has been shown to be a success, it’s changing the attitude of our community and I see it as the future for us.”

Martin said this step would be like a trial to see if the scheme worked inland. He added: “The growth of it has been organic because it’s building its own success thanks to the original trial funded by Keep Britain Tidy.

“In Bude there was a 61 per cent drop in litter after the trial.”

“We think it can work in North Devon because it engages people to think about their litter – even if they don’t pick it up, they might not drop it.”

Mr Cann said it was hoped to encourage parish councils to appoint community or parish champions to help oversee the scheme and look after the #2minute boards wherever they were.

Find out more about the scheme and plastic-free products at