Barnstaple will come alive with festive cheer on Sunday, November 22 for the big light switch on.
Barnstaple has announced the BRIT-Award winning band who will be turning on the Christmas light this year.
Blake will be taking time out of their concert of Christmas Classics at the Queen's Theatre to switch on the town's lights on Sunday, November 22.
It's the showpiece of a whole afternoon of festive entertainment, with local talent taking to the stage on the Square from 2pm.
Barnstaple Youth Choir will be first on, followed by Stagecoach Theatre Arts, Andrew Vanstone and Yazzy.
At 6pm Blake, who received a classical BRIT Award for album of the year in 2008 when the group was only a year old, will be on the stage.
They will get the crowd feeling festive with a song from their debut Christmas album, before heading off for their gig at the Queen's Theatre.
And for the first time ever, the music will continue on the stage after the switch on with pop-punk/rock North Devon four-piece, One Man Boycott.
Matthew Brend, chairman of Barnstaple Town Centre Management, said: "The lights switch-on always signals the start of Christmas in Barnstaple, with late-night shopping, Christmas fayres and other great events in the town in the run-up to the big day.
"It's a very important season for local businesses and we hope that people take the time to visit Barnstaple for their Christmas shopping, enjoying the festive atmosphere and all that the town's shops and restaurants have to offer."
Barnstaple town centre manager, Hannah Harrington, added: "I'm really excited about the line-up we have for the day, we have so much local talent in North Devon and this event is a perfect platform for these artists to show us what they've got.
"We're also fortunate that Blake is in town on the day and are able to join us on stage to light up the town.
"I would like to thank all of the local businesses and councillors for their support, without which this event wouldn't be possible."