Film produced to showcase North Devon becomes huge online hit.
A stunning short film showcasing the raw beauty of North Devon has been viewed nearly a-quarter-of-a-million times in just a few days.
The two-minute video, entitled ‘I’d rather be in North Devon and Exmoor’, features sweeping aerial footage of the region, including rolling waves, bubbling streams and marauding red deer on the moor.
It has become an instant hit on social media, being viewed and shared thousands of times on Facebook and attracting hundreds of comments.
Locations include Lynmouth; Appledore; Clovelly; Westward Ho!; Croyde; Valley of the Rocks; Ilfracombe; Woolacombe; Braunton Burrows; Instow; Putsborough; and Hartland.
The film, much of it shot last summer, has been produced by Barnstaple-based filmmaker Panoptic Motion as part of a joint project with BlueFrog Media and the North Devon Marketing Bureau.
It forms part of the bureau’s #LoveNorthDevon campaign and is the first in a series of five shorts being rolled out to promote the region throughout the year.
Panoptic director and filmmaker Carl Metcalfe said: “We have shot five films and are finishing filming the first batch in the next couple of weeks.
“We do a lot of commercial work such as promotional videos for hotels, but it’s good to be able to do something to help boost the area.
“I’ve grown up here but I think people still take for granted how special this area is; many people who live here don’t know what’s on their doorsteps.”
Blue Frog operations director Rich Evans said the film had been viewed more than 245,000 times since being posted on the North Devon Facebook page last Friday night (March 24). The post has reached 638,000 people.
“It actually forms just the start of a planned program of shorter, more targeted videos to promote North Devon and everything about it,” said Rich.
“More videos are being planned and filmed as we speak, taking in different parts of North Devon and featuring different North Devon Marketing Bureau members and locations.
“The aim of the North Devon Marketing Bureau is to promote North Devon as a tourism destination – so work like this is hugely important to that aim.”