North Devon’s Tourist Information Centres to lose funding

13:29 14 February 2014

(c) Adam Gault

North Devon Plus will stop funding seven centres as part of a new digital-led marketing strategy

TOURIST Information Centres will no longer be funded by North Devon Plus as part of a major restructure of northern Devon’s tourism strategy.

Seven centres across the area, including Barnstaple and Ilfracombe, will have their funding cut as North Devon Plus refocuses its marketing activity on electronic delivery channels.

North Devon Plus marketing manager Laura Holt said the agency were ‘looking at the tourism strategy in a new way’, prioritising the ‘My Devon’ mobile application and the northdevon.com website over traditional print and face-to-face information centres.

Funding to the centres has been gradually cut in recent years, and Ms Holt added that it was unlikely any of North Devon’s centres would struggle to survive.

According to North Devon Plus, less than one percent of people use a TIC before visiting North Devon, while 23 per cent would look for a visitor information point while here.

Centres in Braunton and Combe Martin both operate out of museums, and other centres in the area could now be encouraged to follow the ‘co-location’ model.

North Devon Council’s Executive member for economic regeneration Cllr Malcolm Prowse said that the increased move towards the internet when accessing information was the main reason for re-shaping North Devon’s tourism strategy. He also maintained that traditional centres would remain an important source of information, saying: “We’re not walking away from them.”

Cllr Prowse and North Devon Plus chairman Andy Lobato said in a joint statement: “This week North Devon+ has written to all TICs explaining the changes and giving them details of the free support package that is now available to them.

“This includes IT support, specialist business advice, free web promotion and the opportunity to apply for grants to support any commercial ambitions they may have.

“North Devon+ hopes to meet with them all over the coming weeks to help them maximise delivery from the support provided.”

0 comments

Other News Stories

The mini run 2015 in Bideford. Pictures: Graham Hobbs

The mini run was back in North Devon this weekend celebrating the 20th anniversary of the Mini Grand Tour.

Read more
11:28
Barnstaple McDonald's.

Restaurant to install digital order points and extra drive through lane

Read more
09:07
North Devon Magistrates' Court.

Theft of £18 aquarium pump from Barnstaple shop lands 26-year-old man owing the court nearly £300.

Read more
08:01
Woody Bay Station is giving half its takings to Children's Hospice South West this weekend.

Visit Woody Bay station on September 5 & 6 and help Children’s Hospice South West

Read more
Sunday, August 30, 2015
The Torrington Trumpton bonfire 2015.

Crowds were treated to a giant charity bonfire and spectacular fireworks display in Torrington last night (Saturday).

Read more
Saturday, August 29, 2015
Winkleigh Airfield aircraft watch tower

A two-storey World War Two watchtower and parts of a secret wartime airfield are being auctioned for £35,500-£50,000 on September 22, along with its nine acres of land and several outbuildings.

Read more
Friday, August 28, 2015
Bideford Hospital.

Health bosses announces plans for sessions in Hatherleigh, Lynton and Barnstaple

Read more
Friday, August 28, 2015

Fire fighters rushed to flat in Marlborough Court, Bideford, where they found a woman trapped inside and smoke issuing from the building.

Read more
Friday, August 28, 2015
Artist's impression of the completed Anchorwood Bank development

Firs stage of major Barnstaple development will be completed by Christmas 2016

Read more
Friday, August 28, 2015
Natalie Jones lost her life in the collision near Knowle. Picture: Michelle Ley

A 30-year-old from Ilfracombe has been questioned by police following the fatal collision on August 21

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 16°C

min temp: 9°C

Most Read News

Great British Life


Great British Life

Advertise in the paper
Submit a Story
Subscribe to the paper
Competitions
North Devon Football League
Order Photos
Family notices
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Digital Edition

Image
Read the North Devon Gazette e-edition today E-edition


North Devon's trusted business finder