Don't miss a story sign up to the North Devon Gazette's FREE daily newsletter CLICK HERE

Cycle race worth £7.3m to county economy

08:00 24 November 2012

Riders snake along Barnstaple Street towards Bideford Longbridge during this year's Barnstaple to Dartmouth stage of the Tour of Britain.

Riders snake along Barnstaple Street towards Bideford Longbridge during this year's Barnstaple to Dartmouth stage of the Tour of Britain.

Archant

Tour of Britain Devon leg provided ‘multi-million pound’ boost, according to study.

MORE than £7.3 million was injected into Devon’s economy from this year’s Tour of Britain cycle race, according to independent research published by tour organisers.

The study shows that the Barnstaple to Dartmouth stage of the race generated more than double the £3.1 million pumped into the county’s economy during the 2011 Devon leg.

An estimated 220,000 people watched this year’s stage compared with 125,000 spectators the previous year. Of those, 160,000 were day visitors while more than 60,000 stayed overnight.

The survey found that day visitors spent an average of £62 per group and overnight visitors spent £105 per group.

Ninety five per cent of those who watched the Devon stage said it was a ‘very enjoyable’ experience.

Twenty seven per cent stayed overnight in the area and a quarter said it was their sole reason for visiting Devon.

On Thursday night, this year’s Devon stage was named runner-up in the Devon Tourism Awards’ Event of the Year category.

Devon County Council’s member for the economy, Councillor Will Mumford, said: “Once again, the Tour of Britain has proved an enormous success story for Devon.

“Devon County Council has to think carefully about spending public money on hosting an event like this.

“But our investment has been returned many times over in this direct boost to the economy of the county which would not have happened otherwise.

“In addition a world-wide TV audience has seen what makes our county so special. The weather couldn’t have been kinder to show off the beauty of Devon from the North Devon coast through the rugged majesty of Dartmoor to the delights of the South Hams.”

The survey also found that 75 per cent of respondents were inspired to cycle more regularly after watching the race.

The council’s member for highways, Cllr Stuart Hughes, said: “This year’s tour was the best ever and it has illustrated why our county is a premier destination for cycle tourism.

“The atmosphere was electric and it was incredible to see Mark Cavendish and the other top riders in Devon.

“I find it very positive that the event has inspired people to take up cycling or return to cycling.”

0 comments

Other News Stories

13:07

The Queen’s Theatre in Barnstaple and the Landmark in Ilfracombe are closed until further notice as the theatres trust goes into voluntary administration

Read more

The B3230 is currently blocked after two vehicles collided on a bend this afternoon (Monday).

Read more

Councillors call for extraordinary meeting after news today that North Devon Theatres Trust has entered administration today (Monday) as local theatre groups ‘devastated’

Read more
56 minutes ago

Organisers of the North Devon Gang Show appeal for help to find another venue after North Devon Theatres went into administration

Read more

Work is still set to go ahead to build news homes at the former Torrington Creamery, once legal agreements have been signed.

Read more
11:07

The Queen’s Theatre in Barnstaple is closed today (Monday) due to ‘unforeseen circumstances’

Read more

Crews from Barnstaple and Braunton helped ambulance crews access a patient after they spotted smoke coming from the kitchen.

Read more
Saturday, January 21, 2017

More than 200 people took part in the Womens March in Barnstaple this afternoon (Saturday) in protest of newly-elected president Donald Trump

Read more
Saturday, January 21, 2017

Centenarian Doris Covington is joined by family and friends to mark her 100th at Tyspane Care Home

Read more
Saturday, January 21, 2017

Gardens will be open in the coming weeks in and around North Devon to give people the chance of enjoying this winter gem

Read more

Local Weather

Sunny

Sunny

max temp: 7°C

min temp: 1°C

Most Read News

Useful Links

Advertise in the paper
Submit a Story
Subscribe to the paper
Competitions
North Devon Football League
Order Photos
Family notices
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Read Online

Image
Read the North Devon Gazette e-edition E-edition

Newsletter Sign Up

HOT JOBS

Show Job Lists

Local business directory

North Devon's trusted business finder

Find planning applications