Don't miss a story sign up to the North Devon Gazette's FREE daily newsletter CLICK HERE

Cycle race worth £7.3m to county economy

08:00 24 November 2012

Riders snake along Barnstaple Street towards Bideford Longbridge during this year

Riders snake along Barnstaple Street towards Bideford Longbridge during this year's Barnstaple to Dartmouth stage of the Tour of Britain.

Archant

Tour of Britain Devon leg provided ‘multi-million pound’ boost, according to study.

MORE than £7.3 million was injected into Devon’s economy from this year’s Tour of Britain cycle race, according to independent research published by tour organisers.

The study shows that the Barnstaple to Dartmouth stage of the race generated more than double the £3.1 million pumped into the county’s economy during the 2011 Devon leg.

An estimated 220,000 people watched this year’s stage compared with 125,000 spectators the previous year. Of those, 160,000 were day visitors while more than 60,000 stayed overnight.

The survey found that day visitors spent an average of £62 per group and overnight visitors spent £105 per group.

Ninety five per cent of those who watched the Devon stage said it was a ‘very enjoyable’ experience.

Twenty seven per cent stayed overnight in the area and a quarter said it was their sole reason for visiting Devon.

On Thursday night, this year’s Devon stage was named runner-up in the Devon Tourism Awards’ Event of the Year category.

Devon County Council’s member for the economy, Councillor Will Mumford, said: “Once again, the Tour of Britain has proved an enormous success story for Devon.

“Devon County Council has to think carefully about spending public money on hosting an event like this.

“But our investment has been returned many times over in this direct boost to the economy of the county which would not have happened otherwise.

“In addition a world-wide TV audience has seen what makes our county so special. The weather couldn’t have been kinder to show off the beauty of Devon from the North Devon coast through the rugged majesty of Dartmoor to the delights of the South Hams.”

The survey also found that 75 per cent of respondents were inspired to cycle more regularly after watching the race.

The council’s member for highways, Cllr Stuart Hughes, said: “This year’s tour was the best ever and it has illustrated why our county is a premier destination for cycle tourism.

“The atmosphere was electric and it was incredible to see Mark Cavendish and the other top riders in Devon.

“I find it very positive that the event has inspired people to take up cycling or return to cycling.”

0 comments

Other News Stories

Yesterday, 14:28

Social media goes potty after convoy of blue light vehicles seen on Link Road and travelling through Barnstaple

Read more
Yesterday, 15:14
Ilfracombe RNLI in ballet pose. Picture: RNLI/Jane Perrin

Volunteers gather for a Mayday photoshoot with a difference...

Read more
Sunday, May 1, 2016
Scenes from Ilfracombe May Day 2016

Watch: The spirit of summer is released a day earlier than usual as Ilfracombe’s May Day celebrations enjoyed a good turn out

Read more
Saturday, April 30, 2016
Torrington May Fair 2015. Pictures: Sarah Howells

Torrington is getting ready for its Mayfair celebrations and carnival this coming week - everything you need to know here.

Read more
Saturday, April 30, 2016
Ben Blake, Craig Huxtable, Lewis Pillman, Hettie Cook and Karen Vasey-Szwer are among a group of eight Bideford College students hoping to travel to Ecuador. Picture: Submitted

Supermarket check-out bag pack among a series of stunts carried out to raise funds for ‘life-changing’ trip to Ecuador.

Read more
Friday, April 29, 2016
Stowford Farm Meadows

Will Stowford Farm Meadows be crowned the king of sites in the Great British Park off?

Read more
Friday, April 29, 2016
Dave Butt, pictured during the Pilton Festival, was a staunch community champion. Picture: Barbara Fryer Photography

Hundreds pack Barnstaple Parish Church to bid farewell to community champion

Read more
Friday, April 29, 2016

Firefighters from Barnstaple were called after reports of a smell of smoke and a fire alarm sounding.

Read more
Friday, April 29, 2016

South West Ambulance Service NHS Foundation Trust is letting people behind the scenes ahead of one of their busiest weekends.

Read more
Friday, April 29, 2016
Councillor Sue Hayward and town clerk Will Austin outside Barnstaple Guildhall

Barnstaple Town Council has big plans for the Guildhall, but the historic building needs a bit of sprucing up first.

Read more

Local Weather

Sunny

Sunny

max temp: 12°C

min temp: 4°C

Most Read News

Great British Life

Great British Life

Useful Links

Advertise in the paper
Submit a Story
Subscribe to the paper
Competitions
North Devon Football League
Order Photos
Family notices
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Read Online

Image
Read the North Devon Gazette e-edition E-edition

Newsletter Sign Up

HOT JOBS

Show Job Lists

Local business directory

North Devon's trusted business finder

Find planning applications