Chicken charity is Bing for a day
06:57 28 September 2012
North Devon’s own hen welfare charity is the face of internet search giant Bing for today.
A SMALL Chulmleigh charity has been chosen as the face of the homepage today (Friday) for Microsoft search engine Bing.com.
The British Hen Welfare Trust will be able to tell its story to Bing’s 11 million UK users after being chosen by the public as part of Bing’s Help Your Britain campaign.
Anyone using bing.com to search online today will see a picture of two hens commissioned for the page to celebrate the charity, together with in-depth information on the work it does to rehome commercial laying hens and educating the public about how they can make a difference to hen welfare.
Since its creation in 2005, the North Devon charity has found homes for more than 343,700 retired egg-laying hens that otherwise would have faced slaughter.
Around 300 volunteers help to find caring homes for the hens, through regional rehoming points across the country. The Trust also works to educate consumers about caged hen eggs that are used in many processed foods.
“The British Hen Welfare Trust is thrilled to have been chosen by Bing’s users and hope many more people will learn about our work, and how they can help improve the welfare of laying hens simply through their shopping habits,” said charity founder Jane Howarth.
“Please support our farmers by purchasing British eggs, preferably from free range systems, and kindly support our work by either making a donation to fund our hen collections or by sponsoring or adopting hens.”
Peter Maxmin from Bing said the charity’s work was ‘truly inspiring’:
“There are more than 187,000 registered charities across Britain with a story to be told, many of which will never be heard due to lack of resources,” he said.
“Bing is shining the spotlight on these unsung British heroes, enabling the British public to nominate the charities they would like to see featured on the homepage via www.bing.com/helpyourbritain.”
Find out more about the charity at www.bhwt.org.uk.